About Currence & Associates
Currence & Associates was created by Cynthia Currence, a retired, marketing and development executive with a passion for finding creative solutions to common and uncommon business challenges with high-yield outcomes. It was originally a place where like-minded, management consultants could work together to serve both profit and nonprofit entities across the spectrum of operational and strategic functions.
Now, Currence & Associates is Cynthia’s homebase for furthering thought leadership and discussion on key topics that can create more good in the world. Her first area of focus is to articulate how profit and nonprofit entities can communicate better in their efforts to create strategic partnerships that leverage individual assets toward mutually powerful outcomes; outcomes that produce remarkable business results while simultaneously significantly impacting a greater good.
About Currence & Associates
Currence & Associates was created by Cynthia Currence, a retired, marketing and development executive with a passion for finding creative solutions to common and uncommon business challenges with high-yield outcomes. It was originally a place where like-minded, management consultants could work together to serve both profit and nonprofit entities across the spectrum of operational and strategic functions.
Now, Currence & Associates is Cynthia’s homebase for furthering thought leadership and discussion on key topics that can create more good in the world.
Her first area of focus is to articulate how profit and nonprofit entities can communicate better in their efforts to create strategic partnerships that leverage individual assets toward mutually powerful outcomes; outcomes that produce remarkable business outcomes while simultaneously significantly impacting a greater good.
About Cynthia:
Cynthia has 30+ years of experience working with non-profit organizations and creating powerful relationships that go well beyond the “halo” effect for corporations and the “check” for nonprofits. She is an expert at understanding the needs and requirements of various internal and external audiences when wrestling with various shared business challenges. This participatory approach to problem-solving has been a foundation for the discovery of innovative solutions and significant bottom-line results. Her specific accomplishments include:
- Brand strategy development for profit and nonprofit organizations including the American Cancer Society and Thomas Eye Group
- Development of monitoring systems for brand strength, competitive analyses, reputation tracking, and brand valuation.
- Management of a $40 million direct mail program.
- Generation of $25 million in cause-marketing relationships ranging from $250,000 to $15 million with companies like Citi, Glaxo Welcome, MetLIfe, General Mills, and Weight Watchers.
- Creation and management of business plans, teams, and support systems for cause-marketing strategy designed to generate $100 million in annual cash and contributed services over five years.
- Designed and testing of innovations in program and fund-raising development practices.
- Led major gift operations for World Vision, Women for Women International, and Children International.
Cynthia worked with the American Cancer Society (ACS) for 17 years most recently as VP International Marketing. Other senior positions with the ACS included VP of Strategic Corporate Marketing Alliances, and VP of Strategic Marketing and Branding. Prior to working with the ACS, she spent 12 Years with the United Way system including a consultant role with United Way of America for local United Ways and their funded agencies.
Cynthia chaired two national American Marketing Association conferences on nonprofit marketing and served on the AMA Foundation Board of Trustees. She also served on the local and national boards for the Institute of Management Consultants, and currently serves on the board of NetHope which is a membership organization including the largest, international relief nonprofits touching over a billion people. Cynthia has lectured internationally on branding and cause marketing.