Whether you are dealing with the development of new mission programs or fund-raising activities, refreshing or reinventing an existing program, or the basics of an overall marketing plan to support your strategic directions, Currence & Associates has consultation support services that will help you:
This section is for those who want more than a logo. We can help you define your brand values and your brand promise. With this in hand, we can help you shape the experience of those you help as well as those who help fund your mission so that the total brand experience contributes to the overall success of your mission and your bottom line. We can also guide you in the development of ways to measure the health of your brand and progress toward creating the ideal brand experience.
Understanding the wants and needs of those you serve and those you wish to engage as funders, as well as the trade-offs these key constituent groups must make in order to exhibit the behavior you want, is a critical and essential step to any marketing strategy. Currence & Associates will help you understand the subtle and not so subtle requirements for success from your point of view of those you serve.
Through the "SMART" assessment tool we have created, we identify areas of opportunity that will make your cause and organization much more attractive to the corporate players that best fit your mission and brand. Beyond traditional sponsorships or transaction-driven donations, we will help you identify key assets of significant business value to certain corporations. With this information, we will help you develop business relationships, within all the necessary regulatory boundaries, that are significantly more powerful in terms of impact on your mission and revenue goals. This win/win approach also will reduce costs and risk while increasing return. Typically, the assessment identifies opportunities in the following areas:
- Brand strategy alignment with potential corporate prospects
- Criteria for identifying strategic alliances
- Outcome measures for existing or prospective alliances
- Compliance with legal requirements for alliances
- Compliance with financial guidelines for charitable status and reduction of Unrelated Business Income Tax (UBIT) exposure
- Readiness of promotional and other departmental support for fulfilling and servicing alliances
- Competitive positioning for selection as a preferred strategic ally
- "Sales team" readiness for winning strategic alliances
- Leadership preparedness for the potential consequences of alliances
