About Us

Currence & Associates was created by Cynthia Currence, a senior marketing executive with a passion for finding creative solutions to common and uncommon business challenges with high yield outcomes for all parties involved.

Cynthia has 30 years of experience working with non-profit organizations and creating powerful relationships that go well beyond the “halo” effect for corporations and the “check” for nonprofits.  She is expert at understanding the needs and requirements of various internal and external audiences when wrestling with various shared business challenges.  This participatory approach to problem-solving has been the foundation for the discovery of innovative solutions and achieving significant bottom-line results.  Specific accomplishments include:

  • Brand strategy development for the American Cancer Society
  • Development of monitoring systems for brand strength: competitive analyses, reputation tracking, and brand valuation.
  • Management of a $40 million direct mail program.
  • Generation of $25 million in cause-marketing relationships ranging from $250,000 to $15 million with companies like Citi, Glaxo Welcome, MetLIfe, General Mills, and Weight Watchers.
  • Management of business plan, team, and support systems for cause-marketing strategy designed to generate $100 million in annual cash and contributed services over five years.
  • Designed and testing of innovations in program and fund raising development practices.

Cynthia worked with the American Cancer Society (ACS) for 17 years most recently as VP International Marketing. Other senior positions with the ACS included VP of Strategic Corporate Marketing Alliances, and VP of Strategic Marketing and Branding. Prior to working with the ACS, she spent 12 Years with the United Way system including a consultant role with United Way of America for local United Ways and their funded agencies.

Cynthia chaired two recent national American Marketing Association conferences on nonprofit marketing and serves on the AMA Foundation Board of Trustees.  She is the cause branding expert for the Global Marketing Network www.gmnhome.com, serves on the editorial board for Social Marketing Quarterly socialmarketingquarterly.com, and has lectured internationally on branding and cause marketing.

Most recently, Cynthia has accepted a position on the board of the local Institute of Management Consultants www.IMCgeorgia.org.  Cynthia adheres to the code of ethics approved by the Institute of Management Consultants. Click here to view this code of ethics.

Associates

Currence & Associates has a network of experts that work independently, but come together when needed to address unique client needs. Two examples of this network in action follow.  First, is the relationship with Ree Stanley, and expert in HR and governance issues, who worked with Cynthia to provide a range of services for the strategic planning needs of the Head and Neck Cancer Alliance. Susan Kirby isa tremendous social marketing expert who worked with Cynthia in numerous brainstorming sessions and recently invited Cynthia to be part of an internal marketing panel for CDC.

Susan Kirby, Dr.P.H., MPH and President Kirby Marketing Solutions

Ree Stanley, President, ACS Associate