Through the “SMART” assessment tool, we can identify areas of opportunity that will reduce costs and risk while increasing the return from strategic marketing relationships. Typically, the assessment identifies opportunities in the following areas:
Whether you are dealing with a new product launch, repositioning of a current product or brand, or the basics of marketing support, our consultation support service will help you:
- Create essential goals and objectives for any product or service arena
- Identify your key constituencies and their needs as they relate to your offerings
- Recommend product or service modifications to meet consumer needs including the identification of operational or political challenges to delivery
- Define how to integrate new product or service offerings into new or existing brand strategies
- Recommend key messages and tonality for the best communication with consumers and stakeholders
- Recommend priority channels for message and product/service delivery
- Analyze and recommend pricing strategy
- Develop key measures of success for present and future growth
This section is for those who want more than a logo. We can help you define your brand values and your brand promise. With this in hand, we can help you shape the customers’ total brand experience in ways that will contribute to the overall success of your products, services, and your corporate bottom line. We can also guide you in the development of ways to measure the health of your brand and progress toward creating the ideal brand experience.
Understanding customer wants and needs as well as the trade-offs they must make to exhibit the behavior you want is a critical and essential step to any marketing strategy. Currence & Associates will help you understand the subtle and not so subtle requirements for success from your customers’ point of view.
