“Cynthia was instrumental for
us in this (research) process; first by driving us to step back and
identify our key objectives, and secondly by using this information to
craft rich moderation guides that assisted in getting our fans to
deliver more detailed and useable feedback than we could have
imagined. She has been a true asset to our work and has
helped us to envision this research process holistically, which we know
going forward will be our biggest reward.”
Jim
Smith, VP Marketing, Falcons
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