Building Relationships That Create Powerful Results
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Beyond Checks and Halos Insights to Elevate partnerships and achieve the Improbable
In Beyond Checks and Halos, Cynthia Currence showcases how partner relationships between profit and nonprofit entities can extend well beyond simple and obvious exchanges of value. Drawing on her leadership experience and interviews with 35 other partnership experts, this book provides memorable stories and insights to break down the secret sauce of partner motivation, proportional value, strategic communication, team management, courageous pivots, and more. Learn how a cereal box generated $1.5 million for the American Cancer Society and how a relatively small nonprofit helped Sam's Club convert tons of food waste into huge savings.
Not all partner prospects offer a perfect fit, though, so Currence teaches how to define clear criteria, utilize pilot testing, and decide when to walk away. She prioritizes bottom line business considerations and elevates the soft skills of relationship building to produce mission aligned partnerships that can positively change the world. Currence believes the world desperately needs more transformative partnerships, ant these insights will prove indispensable to those who agree.
Get your copy here: ripples.media/…ks/beyond-checks-and-halos
Testimonials
Whether you work in the nonprofit or the commercial space, the perspectives in this book provide a practical roadmap for building extraordinary partnerships. Cynthia's emphasis on fostering co-creation, leveraging assets toward a mutually beneficial vision, and delivering on promises are among the insights she illustrates through carefully-selected stories. This book is a must-read for all executives working in the partnership arena
— Vicki Escarra,
former CMO, Delta Air Lines, and former CEO, Feeding America
Anyone who works with partnerships between corporations and nonprofits should read this book. It will help you build strong partnerships that achieve far more than a check for the nonprofit and a "feel good" halo for the company's employees and customers. Through stories and related insights provided, you will learn how partners can leverage their assets to generate powerful - yes, even improbable - impacts for both.
— Ken Bernhardt
Regents Professor of marketing Emeritus, Georgia State University
What excites me about this book is the way Cynthia dives deep into the importance of connections in the workplace and beyond. She gives us actionable to-dos and a fresh perspective that will transform the way we see partnerships in our world. Reading the stories in this book will uplift you and guide you, and maybe they will inspire you to forge your own powerful and lasting partnerships.